Category Archives

Email Marketing

Jan 2017

Email marketing trends for 2017

What will 2017 bring new in email marketing? 2016 has come to an end and we can’t help but ask ‘What’s Next?’ when it comes to email marketing. Even though some argue this channel is dying, a Radicati report states that email continues to see strong use in the business world, as well as among … Continue reading

Dec 2016

OTA’s email best practices for unsubscribing

The Online Trust Alliance has published its annual analysis report regarding email marketing along with their insights and guidance for enhancing the connection between businesses and customers. While OTA’s report offers valuable data that we strongly advise you to read entirely, the unsubscribe process and associated user experience have represented the core analysis and reporting … Continue reading

Oct 2016

A new mail service from AOL

The offline has moved in the online for a long time. It’s like we can’t even remember how it was like without a cellphone, an internet connection and an online social life. There are so many things we need to handle both offline and online, that we cannot live without tools and programs to help … Continue reading

Sep 2016

Gmail Finally Supports Responsive Design

Google’s Gmail email applications will begin supporting responsive email design by the end of the month, the technology giant announced on Wednesday. Designed emails will now render correctly on any device that email subscribers access their Gmail on, meaning that mobile users will now have the same experience that desktop users do. “Text, links, and … Continue reading

Aug 2016

How to tackle inactive subscribers?

Email marketers have different approaches on the issue of inactive subscribers, but which one should you put in practice? Taking no action in the case of inactive subscribers is a big NO since it may affect your reputation. Ignoring those that are not reading you emails is not the solution because by sending emails to … Continue reading

Aug 2016

2016 Mobile-Friendly Email & Landing Page Trends [Infographic]

Consumers’ adoption of mobile devices has consistently outpaced brands’ ability to deliver mobile-friendly experiences, but major progress has been made over the past year. Joint research by Litmus and the Salesforce Marketing Cloud found that mobile-friendly websites have become almost universal and that the adoption of mobile-friendly email design techniques accelerated over the past 12 … Continue reading

Jun 2016

Email Open Rates From The Top 5 Industries

As you’d expect, email open rates vary greatly by industry based on many different factors. But believe it or not, as of January 2016, the highest rate of opening emails is from Religious organizations, namely churches, at a steady 28% according to Constant Contact. This is obviously because of the nature of the industry; emails … Continue reading

Jun 2016

All About Your Sender Score

Sender Score is a numerical score (1-100) for your IP address which operates much like a credit score. The lower your  score, the worse it is for your reputation at that IP. You can view your Sender Score in our Reputation Monitor tool as well as Each Sender Score is determined by factoring a sender’s performance across … Continue reading